Welcome to our Balanced Scorecard Software Website:
This website has a strong Totally Free Educational Focus on Strategy Maps
and Balanced Scorecards.
In our Training Subdomain Training.StrategyKpi.com
we have links to our Totally
Free Strategy Map Training and Balanced Scorecard Training Videos (both Concept
& Software training).
Strategic Intent is defined in the Strategy Map:
The Strategy Map module allows the definition of Objectives which are linked by
arrows and defined in a row-aligned Flow Chart environment.
Each row corresponds to a perspective which are the view-port containers for holding
The Vision/Mission Statements can be displayed and edited inside the Strategy Map.
The Feedback gauges that define the Objective WYSIWYG can also be displayed beside
each Objective and the Balanced Scorecard rows that contribute to this outcome can
also be displayed.
As well as each Objective statement, two additional statements can be applied to
These are often labelled as Destination and Description Statements, however you
can give them other names such as Cause and Effect.
A Strategy Map is not a Mind Map:
Many organizations create a single or multi page chart containing a mix of relevant
projects and activities which is called a Mind Map, this is used to 'sell' their
strategy to employees.
A Strategy Map displays only pure strategy to demonstrate Core Business Strategy
to relevant stakeholders and managers.
It is the definition for and is backed up by a Structured Information System called
the Balanced Scorecard which has relevant employee components.
The Strategy Map Objectives are then cascaded into the Balanced Scorecard table
which contains targets & measures which are used to define the Strategic Alignment.
Creating your own "Strategic Picture":
Creating a good well balanced, neat Strategy Map is an 'Art form', which is often
achieved by successive approximation.
It should be based upon your Strategic Visionary Statements.
Strategic Picture = Primary Strategic Visionary Statements + Perspective Aligned
Flow Chart + 3rd Generation Objective destination statements.
When completed correctly it provides the structured organizational drive that is
essential in today's competitive business and academic worlds.
Without it your organization has no real basis and no tool for reporting to stakeholders.
Also without it your organization has no basis for defining KRA's/KPI's, Measures
Perspective View ports:
The Perspectives are the 'view ports' that form containers which hold and group
all your Objectives.
When created correctly it provides the structured organizational drive that is essential
in today's competitive business and academic worlds.
From top down there are 4 standard Perspectives: Customer, Finance, Internal-Process
and Development and they can be repeated on additional rows.
Most Strategy Maps contain variations on these four rows. Sometimes one or two special-purpose
'Feature Perspectives' are added. For Example 'Operational Excellence and Safety'.
Perspectives & Arrows:
Strategy Maps usually have the final strategic targets on the top row which for
most organizations is usually the customer.
The maps mostly have their arrows pointing up as this implies success stability
The arrows represent the Strategic Flow and when you focus on any one objective
there should be a clear 'Strategic-Value-Chain'.